How did you go after yesterdays post about gaining clarity with where you are headed in your personal training business? I was reading a great book last night called Unmarketing by Scott Stratten. In his book he shows you how to unlearn the old ways and consistently attract and engage the right clients. You’ll stop [...]

I was procrastinating on what to write today. I also realize there are so many personal trainers out there that do the same thing. Then one of my great friends Jodie called this morning, funnily enough she too owns an extremely successful personal training studio (come to think of it everyone I associate is is the fitness [...]

As we get back into our business there are many personal trainers planning 2012. With clarity and action it can be your best year yet! So here is a great 4 minute video that I wanted to share with you about where good ideas come from. There is so much opportunity to make your personal [...]

What has been your biggest achievement in your personal training business in 2011? By now you should have December’s plan all in place and your clients should still be training and if you have done it right you should still be attracting leads. Fast forward a few weeks and it will be 2012. What do [...]

Christmas, holidays, parties can mean clients canceling or putting their sessions on hold can mean a lack of cash flow for many personal trainers. It does not have to be like that. Every year I receive  emails from trainers wanting to know how they can stop losing clients, gain clients and still have good money [...]

Hate marketing or selling or struggle with how to market or sell your personal training business? You need to read on. I was lucky to spend 2 days 1 on 1 with Michael Port the New York Times best selling author of Book Your Self Solid at his home in the US. He taught me [...]

When you are in any personal training business you will constantly be learning, growing and making mistakes. Just think about where you were 1 or 2 years ago? I bet it was a totally different place. Think how much you have grown as a person. Here are 71 things that I have recently learnt that [...]

I have done traditional marketing and always try something different when I market my personal training studio. I personally use a combination of traditional and unique strategies to stand out from other fitness businesses. And it’s clearly working because we are flat out at the moment. While it is always good to stick to the [...]