How did you go after yesterdays post about gaining clarity with where you are headed in your personal training business?
I was reading a great book last night called Unmarketing by Scott Stratten. In his book he shows you how to unlearn the old ways and consistently attract and engage the right clients. You’ll stop just pushing out your message and praying that it sticks somewhere.
Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, it shows you how to create relationship with your clients, and make yourself the logical choice for their needs.
He talks about how traditional marketing methods are leading to diminishing returns and disaffected customers.
Thats another blog!
What I did want to share with you is this, he noted that the author of Do More Great Work determined that these are the probabilities of completing a goal you set for yourself:
– 10% if you hear an idea;
– 25% if you decide to do it;
– 40% if you decide when you are going to do it;
– 50% if you plan how you are going to do it;
– 65% if you tell someone how you are going to do it;
– 95% if you set up a time to report back to that person on how you did.
So, you need to decide when and how you will put your goals into action, tell somebody that you are doing it (preferably a close friend or colleague) and then set up a time to follow up on the action.
Remember, you need to do this NOW if you want to make a permanent change!