Christmas, holidays, parties can mean clients canceling or putting their sessions on hold can mean a lack of cash flow for many personal trainers. It does not have to be like that. Every year I receive  emails from trainers wanting to know how they can stop losing clients, gain clients and still have good money [...]

Hate marketing or selling or struggle with how to market or sell your personal training business? You need to read on. I was lucky to spend 2 days 1 on 1 with Michael Port the New York Times best selling author of Book Your Self Solid at his home in the US. He taught me [...]

When you are in any personal training business you will constantly be learning, growing and making mistakes. Just think about where you were 1 or 2 years ago? I bet it was a totally different place. Think how much you have grown as a person. Here are 71 things that I have recently learnt that [...]

I have done traditional marketing and always try something different when I market my personal training studio. I personally use a combination of traditional and unique strategies to stand out from other fitness businesses. And it’s clearly working because we are flat out at the moment. While it is always good to stick to the [...]

You would of heard if you don’t stand out from your competition then you will compete on price. I have written about the different strategies that you can do in your personal training business to stand out from your competiton previously. Here is another brilliant strategy that you can create for your fitness business. Remember it is not all [...]

There is a must read book for all personal training businesses called Psychology Influence of Persuasion by Robert Cialdini. It is a brilliant book that explains the psychology of why people say yes and how you can then apply them to your fitness business. He also did a study with profound results. When a waiter [...]