We are overloaded with emails, paperwork and to do lists. As the great author Henry David Thoreau wrote: “It is not enough to be busy. So are the ants. The question is: What are what are we busy about? You could work 1 hour and still get heaps done. Or you can work 12 hours and make [...]

Is your fitness website generating leads for you on a weekly basis? If not then you need to work out why. Do you know how many people are visiting your site? Do you know where most of your traffic is coming from? Most personal trainers will give me a blank look when I ask that [...]

Referrals is one of the cheapest and easiest ways to get new clients. They generally come to you and your client has done most of the work. Most of your leads should be coming from referrals. So what is the number 1 way to get a ton of referrals? Look after your current clients – [...]

There are a ton of personal training marketing strategies out there that work, I know because I speak to my clients everyday and they are rapidly growing their fitness businesses using them. There is 1 important reason why they are working. Regardless of how many personal training marketing strategies there are if you do not [...]

A recent survey by the American Council  on Exercise (ACE) has revealed what the top trend fitness trends will be for 2011. The top trends were; Economic upswing which is motivating more individuals to resume their personal training and fitness Added-value wellness services, whereby gyms and clubs hire allied healthcare professionals to look after member’s [...]

There is a massive lesson for all fitness businesses from the collape of Angus and Robertson and Borders. I too am one of those people who regularly purchase books off bookdepository.co.uk because most of the books are half the price compared to that in Australia. Definitely going to keep doing this as long as the [...]