Marketing Tips from Guy Who Created Virgin Brand in Australia!
Met with the guy who developed the Virgin Australia brand (plus many other popular campaigns) and was captivated by everything that came out of his mouth. I could not write quick enough to capture his words of wisdom. Here are some of his tips:
- There are so many variables with marketing that there is not 1 thing that is guaranteed to work.
- What makes you forward emails? Reasons being its funny, controversial, different. You to have to create that with your marketing so people want to tell their friends.
- Respect your audience, they have a brain.
- People will see you as you first started out.
Great last tip: There is a point in time where you can’t be safe, so give it a crack cause no one is going to die!
We are going to keep in touch and I look forward to learning much more from the best in the business.
