Met with the guy who developed the Virgin Australia brand (plus many other popular campaigns) and was captivated by everything that came out of his mouth. I could not write quick enough to capture his words of wisdom. Here are some of his tips:
- There are so many variables with marketing that there is not 1 thing that is guaranteed to work.
- What makes you forward emails? Reasons being its funny, controversial, different. You to have to create that with your marketing so people want to tell their friends.
- Respect your audience, they have a brain.
- People will see you as you first started out.
Great last tip: There is a point in time where you can’t be safe, so give it a crack cause no one is going to die!
We are going to keep in touch and I look forward to learning much more from the best in the business.
