Personal Trainer Business Success

Do You Make it Hard To Grow Your Personal Training Business?

Kellie — Mon, 26 Jul 2010 03:23:42 +0000

Too many people make it harder for themselves to grow their fitness business than it should be.

Too many people focus on the why ‘things’ aren’t working as opposed to how to make it work.

Too many people waste energy worrying than finding and applying a solution.

Life does not always work out as planned, stop wasting time, find a solution to your problems and take action. Cause if nothing changes nothing changes

Do You Have An Effective Website For Your Fitness Business?

Kellie — Mon, 19 Jul 2010 01:21:10 +0000

Have you spent $1000′s of dollars on your website?

Do you generate a constant flow of leads every week from your website?

The sad thing is that this is happening all the time. Every week a personal trainer will email me and ask me to look at their website to find out why they are not generating leads or enquiries from it.

Now I don’t claim to be the expert in this field however I do know what needs to be on your website to ensure that it is effective.

Here are a few tips to get you on the right track

1. NO you do not have to spend $1000′s on a website for it to be effective.

2. It is crucial that you have an opt in box.

3. People don’t care that you have the latest equipment and what your hobbies are.

4. People care about what you can do for them.

5. Know what your key words are and what people are searching for.

When you do get this right and combine it will effective action strategies you do generate a constant flow of leads each and every week. If you get stuck let me know and I will point you in the right direction.

Are You Sick of Not Knowing How to Run Your Fitness Business?

Kellie — Thu, 01 Jul 2010 01:32:35 +0000

There has never been a better opportunity than today to change where you are at as a Fitness Business.

On a daily basis I receive emails from personal trainers all across Australia wanting to know:

How to generate more leads?
Can I give them feedback on their marketing pieces?
What should they be doing to market?
What should they be charging?
What do I think of their website?
Why their clients are leaving them?
How to get a consistent flow of cash EVERY week?

There is a great quote, the definition of insanity is doing the same thing over and over and expecting a different result. So if you want to change where you are headed you are going to probably have to do something totally new. That is the difference between personal trainers who are successful and the ones that have to go back to jobs they hate. They recognize they need to change and look at asking for help.

112pm today the doors open for FBOMB for 48 hours only.

Inside we are going to answer all those questions for you plus you receive this:

An expert tutorial, webinar or interview in a downloadable file every month.
Transcripts and action based worksheets so you can implement immediately and start seeing results.
Each month we will hold a live Q & A where you can us questions about your specific challenges.
The real gold is in our interactive forum where it will transform the way you do business.
Special discounts to our live events – FBOMB live, PT Business Basics Bootcamp, PT Entrepreneur Bootcamp and studio Exploder Bootcamp.
Plus get exclusive access to loads more other cool stuff ONLY available to FBOMBERS.

Now when I say there are 200 spots, I mean there are only 200 spots. Rick, Victoria and myself want to ensure that we can provide personalized attention so that may mean they fill in 4 minutes or 48 minutes, we don’t know!

We are then closing the doors indefinitely at 12pm 3rd July 2010.

Don’t wait any longer struggling as a personal trainer, click here to make the change now!

Marketing Strategies Done For Your Personal Training Business

Kellie — Mon, 14 Jun 2010 02:42:26 +0000

The most common request I get is for more information on cost effective marketing to help personal trainers grow their business. There is so much information out there to help you however it lacks the ‘how to’. It’s easy to say go and ask for referrals, but how do you ask for referrals? There is a more effective way to ensure you get a higher response rate just by changing 1 simple word.

F BOMB came about for that reason.

Rick Watson, Victoria Judge and myself came together and bring 30 years of fitness experience and knowledge to help you fast track your success. You learn from our mistakes PLUS learn what works for the most successful personal trainers today. I think you will be challenged to find anyone else who is more up to date with fitness marketing to ensure that you get the highest response rate from the marketing that you do. Then when you are booked solid the most exciting thing is to then take your business to the next level so you can start living the lifestyle you have always wanted.

If you want a step by step system to get 10 clients in 10 days then check this out www.10clientsin10days.com

Let me know how you go!

Never Underestimate The Power of Influence

Kellie — Thu, 10 Jun 2010 09:56:40 +0000

I am coming across a lot of personal trainers at the moment questioning their circle of influence, what’s sad are some of the comments that is being said to people about their goals and the negativity associated with what they are wanting to achieve. Jim Rohn suggests asking yourself the following questions:

Who am I around?

What are they doing to me?

Where have they got me going?

What have they got me saying?

What have they got me reading?

Is that ok? Take each person and ask yourself those questions and I am not saying it isn’t ok but you need to check the people around you because this will determine where you end up.

When you do ask yourself those questions you will have 3 options:

1. Disassociate and keep your distance, learn how to say no to the wrong influence.

2. Limit – some people you can spend minutes with but not hours, other days but not weeks.

3. Expand – find people who you value and want to spend more time with to help shape where you end up.

Drop The F Bomb In Your Fitness Business?

Kellie — Mon, 07 Jun 2010 00:57:44 +0000

Every week I get emails from personal trainers asking me questions about how to run a successful business and generally they are the same questions regardless of what fitness business you are running.

What is even more scary is that 90% of the personal trainers going out into the industry will not be training in 12 months!

Like weight loss there is no quick fix to generating a ton of leads every day, long gone are those days, people are much more wary of the people they do business with. Today it is all about relationship and education based marketing you have to build trust and credibility with people to have build a long term sustaining successful business. Rick Watson from PT Business in a Box, Victoria Judge, The PT Coach and myself joined to help fitness professionals all over the world. With over 30 years of combined experience in the fitness industry we have formed never done before exclusive community.

How Is This Going To Help Grow Your Fitness Business?

With burn out rates being high, so many new players entering the market every day something had to be done to help you guys!

We chatted to LOTS of fitness professionals.

We listened.

And now we have the solution to ensure that you have the support you need to become a successful fitness business owner.

Knowledge: Between the 3 of us we have covered everything from outdoor fitness, selling gym memberships, owned personal training studio’s, taught Certificate 3 and 4 and coached fitness professionals all across the world to help

We have learnt valuable lessons of what works and what doesn’t to save you time and money, the crucial point is -PROVEN STRATEGIES that we use everyday to help fitness business across the world with go from no clients to being being booked out within a few months.

Skill: There has never been so much information available to you to help grow your business, however what is lacking is the support and the how do I make it happen and not knowing what to do next or what to do if an unexpected problem arises. We will give you the step by step process of what you need to do to get the results.

Connection: So many trainers tell me they feel so isolated and alone and being what can feel like a saturated market we will connect you with other trainers, business coaches, business specialists and fitness entrepreneur’s who have gone out there and done what you want to do.

Environment: Your circle of influence is one of the most powerful aspects of your business that will make or break you! We will provide that environment so that you can learn and become inspired to believe in yourself and understand that YES you to can become successful.

The F Bomb is an interactive online and offline community where you can find everything you need to grow your fitness business. This is what you get:

1. Every month you will receive 1 audio tutorial or interview that covers the most important aspects of your fitness business that you can download right onto your iPod for listening so you continue to grow.

2. Every month you will receive a transcript with your own action sheets so you know how to implement the new knowledge into your business.

3. Every month you will have access to our live online Q and A where you will have direct access to myself, Rick and Victoria so we can teach you directly how to apply a specific strategy and ask us any questions.

4. 24 hour access to our exclusive, members only forum. Here you have access to other fitness professionals whenever you need that extra help.

5. Live events never done in the industry before! F Bomb Live, PT Business Basics Boot Camp, PT Entrepreneur Boot Camp and Studio Exploder Bootcamp all coming to you very soon.

Here is what you need to do now!

Click HERE to pre register for membership, spaces are going to be limited for when The FBOMB Inner circle officially launches 1st July.

Creating an Experience for Your Personal Training Studio

Kellie — Wed, 19 May 2010 03:33:10 +0000

Jonny B Bad is just one of my amazing clients achieving very cool goals! Here is an insight to how he thinks!

Sitting in the Apple store the other day and the experience I had was nothing short of WOW which left me thinking I need to buy a new Apple Mac (when I didn’t need one). I was in the store for 2 minutes when someone had come up, introduced themselves, even shook my hand and did everything possible to help me. The Apple team member actually somehow managed to fit me in, even though they were booked out for the next 4 days. I bet you can guess what I have been talking about all week, the Apple shop and how good it is, I am pretty sure I have been able to inspire a couple of people to go and visit!

Look what I have done, created a referral network within my circle for Apple and this free marketing cost Apple nothing but over the top service! This is a very simple strategy that every business needs to have big or small.

Question, what are you clients thinking about when they leave you? Are they just thinking how sore they are going to be for the next 3 days or how amazing you are as a trainer and how you do everything to help them achieve there goals?

The referral network is something we all as trainers know how important it is to have, but why do you spend so much time on fliers, you know how important it is to provide that wow service for your clients but why do you spend so much time on meeting new business. I want you to think about how much time you spend on attracting new clients and how much of that time and money is spent on external advertising? Just imagine what your clients would think of you if you used that time and money and invested into your clients instead of external marketing.

When you provide this wow experience for your clients and have them walking out of your studio thinking how amazing you are, your clients will be just like me when I walked out of the Apple shop telling everyone I know about how good it was. Take this challenge, go and work out how much time and money you spend on external marketing an spend it on your clients for 2 weeks, just see what happens.

www.jonnybbad.com

Personal Training Business Plans Suck…..

Kellie — Mon, 19 Apr 2010 01:51:19 +0000

…especially if you do not have any clients!

If are brilliant in predicting the future then don’t bother about spending hours upon hours writing a plan for factors that are out of your control, things such as competition, customers, the economy and the list goes on.

Caught up with a client last week and the studio mentioned that they had previously dedicated hours if not days to their business plan however they haven’t looked at it because since they started so much has changed that it is not relevant anymore, should start calling them guessing plans then? Most people do a business plan before they start their business, how can you do that if you have never run a personal training business, you are making decisions before you have gone out there and done it!

Now I am not saying do not plan, you need to think about the future, what I am saying is do not obsess or spend days and days on doing it especially when you have very little clients and the bills are not getting paid. For some people not having a plan will freak them out but it you follow a plan that is so far stretched from reality you may be headed in the wrong direction.

Give up the guess work. Decide your action plan today and this week of what you are going to do to make yourself a more successful personal trainer. If you need help to get more clients email me at kellie@ptbusinesssuccess.com and I will help you develop the strategies you need to get clients.

How To Get 2-100 Times More Leads By Making A Tiny Change To Your Offer…

Kellie — Thu, 15 Apr 2010 09:55:27 +0000

Very proud to work with one of the best marketing business minds I have ever come across. Victoria Judge from The PT Coach is now a regular guest here helping personal trainers generate more leads for their fitness business, enjoy!

Most personal trainers get disappointing response rates from their marketing activities, become disillusioned and sometimes even give up.

They spend ages crafting fantastic offers and placing them in carefully, professionally designed marketing pieces, then can’t understand why so few people took them up on their offer.

How awesome would it be if you could guarantee a healthy response to everything you sent out, AND get yourself a database of anyone who is even going to THINK about hiring a personal trainer in the next 6-12 months?

I’m going to show you how to do just that.

The Education Spectrum

Prospects who walk into your studio, gym, or pick up the phone and say “I’m ready to hire you! Where do I sign?” are unfortunately very rare! The point at which someone is ready to hire you as their personal trainer and hand over their money is just one end of what we call The Education Spectrum.

The Education Spectrum is a series of points from A to Z along which people move from uncertain prospects to confident buyers. It’s a foundation principle of the greatest marketing strategy of them all – Education Based Marketing.

At the beginning of this Spectrum is someone who has just started thinking about improving their fitness or health, or losing weight. It’s just an idea at this point, they haven’t actually decided to hire a trainer, they just have a problem they need solving, or a goal they need help achieving.

In between these two points lies a whole bunch of fact-finding by the prospect. They’re going to be doing a lot of research, asking around, Googling, and comparing different personal trainers as they move towards making a decision.

The Education Spectrum is the line drawn between the prospect starting to think about their problem (Point A), and the prospect agreeing to hire you as their personal trainer (Point Z).

The Biggest Mistake Most PTs Make

Here’s what you need to know right now. Most personal trainer marketing makes the wrong offer at the wrong time.

We try to make an offer designed for the prospect at Point Z to people who are only at Point A, or a little further along The Education Spectrum from Point A.

People at Point Z want their problem fixed, they already know they want a trainer, you let them know why you’re the best personal trainer for them, you make them a great offer, and they buy.

But this kind of offer only appeals to people at or near Point Z.

The bad news is that at any given time, only about 4% of your market are at or near Point Z. You may be an awesome PT, you might have a brilliant offer, but if it’s the wrong offer for 96-99% of your market, people aren’t going to respond.

So how DO you appeal to everyone in your market? You use 2 different kinds of offer:

Incentive Offers

This type of offer is for people at Point Z: ready to buy from you. This is an offer you make face to face: after a comp session, or in a seminar.

These prospects already know you, like you, trust you and are ready to take action and book their first training session. You make them a great deal, and they sign up.

Most personal trainers try to make this kind of offer to everyone straight away, when in reality only a very small number of prospects will be responsive and ready to accept.

Information Offers

The most effective way to appeal to everyone from A to Z is to make an information offer.

This is when you offer a free report, eBook, a webinar, a DVD or a CD, or a free e-course: it’s a low risk piece of information that makes it easy for people to raise their hands and get started with you.

You make sure your information is fantastic quality, chockful of awesome content that your prospect can start to use NOW to solve their problem.

You’re building a relationship with them, developing trust and starting to move them along The Education Spectrum at a pace they’re comfortable with, until they’re ready to hire you as their personal trainer.

A whole bunch of people will respond to this, jump into your database and then you can start working with them to move them along the spectrum so when they are ready to buy, they hire YOU and not another personal trainer.

Education Based Marketing 101

The concept of The Education Spectrum is a key part of the Education Based Marketing Strategy. Those of you familiar with me will know that I’m a HUGE fan of this stuff! That’s because it works, because it bypasses having to hard-sell, and because it’s fun.

This is THE most effective marketing strategy bar none and here are 5 quick and easy steps to making it work in your personal trainer marketing right now:

Think Like Your Prospect

Don’t think like the trainer. Don’t think like the marketer. Get inside your prospect’s head and figure out what’s really driving them, mentally and emotionally.

Focus On Their Problems And Goals

Offer high quality problem-solving information on their biggest problems and/or goals and your marketing piece will get read. Prospects won’t ignore something that’s going to help them.

Make Information Offers First

Give your prospect a low-risk, high-quality information offer first. This will get the best response because people don’t want to be sold to, and because most are not yet ready to work with you face to face for example in a comp session.

Make The Offer Useful But Incomplete

In your information offer (report, CD, eBook etc.) you’re going to show them why their problem is important and what they need to do to solve it, but you’re not going to give them everything they need to solve it. That’s where your personal training comes in.

Make It Easy To Respond

People really don’t want to talk to a pushy sales person. You’ll get the best response to your marketing if you use a toll-free number (people are even put off by live phone numbers! If possible, use a 24 hour answering service), a fax and/or an opt in form on your website.

Make the right offer at the right time, and turn reluctant prospects into hungry and motivated training clients who happily throw money your way.

To find out more about how to apply the principles of Education Based Marketing into your business and reap the rewards of massively boosted lead generation and response rates, contact victoria@theptcoach.com or visit www.theptcoach.com

Sick of Struggling as a Personal Trainer?

Kellie — Thu, 01 Apr 2010 01:14:36 +0000

One of the biggest challenges I had when starting my PT Studio was that I thought that no other personal trainer was going through the same problems as me, not true! Having been half way around Australia this week there have been some common obstacles in growing personal training studio’s.

1. How to get new clients in the door.

2. How to increase and improve cash flow.

3. Ensuring that you are living the lifestyle you want.

4. Competition and how you become the go to fitness person in the area.

5. And a general I have no idea what action to take to grow my personal training business, please give me some direction!

My business coach has a great formula for success:

If what you are doing now is working for you, then you are doing it the right way. If what you are doing now ISN’T working, then you are doing it the wrong way. Simple really!!

Which is why I have been helping personal trainers all over Australia grow their PT Studio’s, they have decided that they have had enough of doing the same thing over and over and still not growing, hence their lifestyle and back pocket are suffering which equals more stress and that is where I come in to give them that guidance on what to do next.

When you do know how to generate more leads, convert more clients, get consistent cash flow the benefits of being in business is AMAZING and every single one of them say that there is no way they are ever going to work for someone else again! Which is why I love what I do because I do get to see the results of the effort they put in. This week I have helped plan weekends away, holidays overseas, deposits for houses, cars and the list goes on – see that is what your personal training business should be providing for you otherwise you buy yourself a job! Your business funds your lifestyle.

I caught up with a personal trainer that just got started with me and has implemented every strategy to help with leads, conversions and cash flow and is now booked out and has to start a waiting list, she now has to decide where she wants to take her personal training business, what a tough challenge to have – all in just 8 weeks!

You do not have to struggle, having a career in personal training is rewarding and so much fun, it should create your lifestyle to enable you to do what you want to do.

I hate seeing personal trainers in this situation and I am sure you hate being in it, email me kellie@ptbusinesssuccess.com if you have had enough of struggling and want your PT business to fund your lifestyle.