Creating an Experience for Your Personal Training Studio

Jonny B Bad is just one of my amazing clients achieving very cool goals! Here is an insight to how he thinks!

Sitting in the Apple store the other day and  the experience I had was nothing short of WOW which left me thinking I need to buy a new Apple Mac (when I didn’t need one). I was in the store for 2 minutes when someone had come up, introduced themselves, even shook my hand  and  did everything possible to help me. The Apple team member actually somehow managed to fit me in, even though they were booked out for the next 4 days. I bet you can guess what I have been talking about all week, the Apple shop and how good it is, I am pretty sure I have been able to inspire a couple of people to go and visit!

Look what I have done, created a referral network within my circle for Apple and this free marketing cost Apple nothing but over the top service! This is a very simple strategy that every business needs to have big or small.

Question, what are you clients thinking about when they leave you? Are they just thinking how sore they are going to be for the next 3 days or how amazing you are as a trainer and how you do everything to help them achieve there goals?

The referral network is something we all as trainers know how important it is to have, but why do you spend so much time on fliers, you know how important it is to provide that wow service for your clients but why do you spend so much time on meeting new business. I want you to think about how much time you spend on attracting new clients and how much of that time and money is spent on external advertising? Just imagine what your clients would think of you if you used that time and money and invested into your clients instead of external marketing.

When you provide this wow experience for your clients and have them walking out of your studio thinking how amazing you are, your clients will be just like me when I walked out of the Apple shop telling everyone I know about how good it was. Take this challenge, go and work out how much time  and money you spend on external marketing an spend it on your clients for 2 weeks, just see  what happens.