Without Clarity You Will Fail

I was procrastinating on what to write today. I also realize there are so many personal trainers out there that do the same thing.

Then one of my great friends Jodie called this morning, funnily enough she too owns an extremely successful personal training studio (come to think of it everyone I associate is is the fitness industry?).

Jodie asked what was on the agenda today, I mentioned I had clients back to back all day and had to fit in a blog somewhere in there. She then proceeded to ask what was I writing on, my response no idea!

Ironic really because she said what I have helped her this week was clarity and direction with her personal training business.

So fricken true! Without clarity and direction of course you are not going to know where you are going hence how will you be able to achieve anything at all in your fitness business?

At the end of last year I popped in the post a 2012 workbook for all my clients and the feedback from them has been overwhelming.  They have all said how much clarity and direction it has given them to make their fitness business goals a reality. This workbook also breaks the big 12 month goals into small manageable monthly goals. When you take that regular action then of course the big goals will be achieved but first you have to know what you want to achieve.

So how do you get clarity?

1. Get a whiteboard and brain storm. Just keep writing what comes into your head of where you want to be, things you want to achieve etc in 2012. When you know where you want to go the universe will conspire to make it happen when you take the necessary action. How will you know what action to take until you know what you want to achieve?

2. Know exactly where you see yourself in 12 months – then break that down into a 90 day action plan, here you can find a 90 day fitness business planner.

3. Pop pictures up of what you want to do be and have. I have a massive whiteboard above my desk and look at these several times a day. By doing this reinforces and motivates you as to why you are doing what you do each and every day.

4. Have goals up and look at them daily. Again I have mine up on my whiteboard and every morning before starting the day I review them, I find this keeps me on track as to what I need to achieve that day.

5. Create at least 5 action steps each and every day that you can take towards your goal. To reach your goal all it takes are small steps and before you know it you would of reached your big goal for 2012.

Treat personal training like it is a 9-5 job, train your clients and the rest of the time you work on your business until you are where you want to be in your business.

Practice discipline and if you want to be training 30 sessions and only have 10 clients then you need to invest the rest of that time in marketing and developing relationships to increase those number of sessions. Too many trainers think that clients will come to them, no it does not work like that. You need to get out there and make it happen.

First though you need to know with absolute certainty what it is you want to achieve.