We are not born great marketers however in business it is a crucial skill that you have to learn. Many don’t, that’s why 95% of small/medium businesses do not achieve their goals.
Innovation is now the key to marketing and crucial to your success because the difference between mediocrity and making money is has more to do with effective marketing.
Long gone are the days where fliers, tv, radio and newspaper generated tons of leads. Today you need to get creative and try new methods and measure the results to see what works for you. You need to teach people that your business can solve their problems.
Advertise what you do, how you do it and why you do it, if you are the first to publicly do this you will be perceived as the experts in your area. Another way to approach marketing is to remember that the brain is wired so that its tendency to avoid pain is 100x greater as opposed to pleasure. So don’t talk to people about the benefits you will help them get, tell them about the pain they can avoid. First you have to know your target market! Then you can start pushing their buttons.
Are you still doing what you were doing what you were doing 5 years ago or worse are you doing nothing? The ostrich strategy never ends well.
If you would like to avoid getting sand allover your head, you can email firstname.lastname@example.org and ask for the 23 ways to market your business.